Check out this blog’s new location.
Yesterday, I received an email inviting me to purchase ad space on Alex Tew’s (the founder of MillionDollarHomePage.com) new site (Pixelotto.com) before its December 5th debut.
Looks like the website will look and behave just like MillionDollarHomePage.com (Wikipedia explanation) but with a twist…
- Visitors have to register if they wish to earn a lottery ticket each time they click on an ad.
- Each visitor gets 10 clicks per day.
- Alex will have a raffle one month after filling up the site.
- The chosen one will receive $1 M.
- Alex now charges advertisers $2 per pixel, the $1 markup goes to him at first and the rest goes to the jackpot.
- Alex will give away 100k of the money he pockets to any charity the $1 M winner chooses.
Pros for Advertisers:
Visitors have another incentive to click around so advertisers don’t have to solely rely on making their ads as eye catchy and/or large as possible.
The MillionDollarHomepage.com did not provide data describing the type of person clicking on an advertiser’s banner. This time Alex will provide data. How will he gather data? Probably each time a lottery player registers.
Cons:
Visitors might blindly click on ads 10 times a day, hit the back button immediately 10 times, and leave the site right away.
Alex’s Terms of Service are now HUGE. Looks like he learned a lot from his previous venture.
My Prediction:
Pixelotto.com will be hugely successful. The world will be skeptical again, but then one by one, more ads will start populating the site and more visitors will be clicking and sharing eager to earn more lotto tickets.
Get ready for a new market, media frenzy, and another wave of copy-cats…
UPDATE
Pixelotto successfully launched yesterday and today it has a jackpot of 114k!
More pros for advertisers:
Player’s are not allowed to click on an ad more than once.
A translucent purple layer is placed over all the ads after a player signs and is ready to click, my theory is that it gives more of an equal chance to all ads of being clicked on.
Cons for players:
In the site’s terms, it leaves the player responsible for the legal consequences of earning money and playing on the site where they are located. And if it’s illegal for you, then you don’t get the prize money…
Question for anyone out there… do you know if it’s legal to play and earn money on Alex’ site where you’re located???
Heck, question for all the entrepreneurs starting up similar websites…. is it legal to start a copy-cat website where you’re from (I have a feeling these entrps won’t answer, so how about directing this question to curious entrps that don’t want to start a copy-cat website or lawyers looking for some publicity)?
Comment your location and what you know please.
And keep in mind, the uniqueness of this business method (I’m sure lawmakers didn’t see this one coming) before labeling it online gambling. I mean, player’s are not purchasing raffle tickets but “volunteering” their clicks for tickets…
Posted by Andres 